A short story about us
"Dong Hae" is more than a name; it is our founder family’s ancestral hall title (堂号), representing a legacy of integrity and deep-rooted connection to the land. Located in the heart of Jementah, Johor, Dong Hae Farmland serves as the cornerstone of our founder family’s agricultural journey. Originally established as a traditional fruit hub, we have evolved into a modern distribution center. We bridge the gap between ancestral farming wisdom and the modern market, providing a platform for the next generation to innovate while staying true to our roots. We are the guardians of quality for the fruits of our land.
Our Roots: The Dong Hae Story
Our mission is to cultivate excellence through sustainable farming, to preserve the legacy of our land through transparent practices, and to empower our community by sharing the authentic story behind every fruit we harvest
Our Mission
Our Vision
To be the leading steward of Malaysia’s agricultural heritage, blending traditional wisdom with modern precision to bring the world the purest flavors of the tropics
What We Do
The "Farm-to-Table" ecosystem of Dong Hae Farmland.
I. Precision Cultivation
We don't just plant; we nurture. Using integrated Precision Agriculture Management Systems, we monitor our orchards. This data-driven approach ensures our Musang King durians, and fruits receive the exact nutrients they need to thrive.
II. Heritage Harvesting
At the heart of our operations is a commitment to time-honored methods. From our famous Musang King to our specialty Golden Calamansi, every harvest is hand-selected. Our signature calamansi, for instance, undergoes a traditional 100-day natural pickling process, ensuring a depth of flavor that modern mass production cannot replicate.
III. Sustainable Wholesale & Retail
We bridge the gap between the orchard and the consumer. Dong Hae Farmland operates as a robust supply hub, providing:
Wholesale Distribution: Supplying premium grade fruits to B2B partners.
Direct Retail: Managing specialized fruit stalls that offer "Fruit Direct from Farm · Fresh Selection Daily."
IV. Agri-Tourism & Education
We open our gates to those who wish to reconnect with nature. Through our leisure stations and orchard tours in Jementah, we provide an immersive experience where visitors can learn about tropical fruit diversity and the importance of sustainable farming.
Group Overview:
SHEECOM WORLD
SHEECOM WORLD is a leading group with over 40 years of expertise in professional plantation management. Our core operations span Ecological Agriculture, Agroforestry, Food Manufacturing, and related services. Underpinned by the core value of sustainability, we are not just providers of premium durian; we are pioneers in low-carbon, high-efficiency durian ecosystems.
Industry Leadership
We own 11 private land parcels in Lojing Highlands, Kelantan, where we have successfully cultivated approximately 300,000 Musang King durian trees under our flagship brand, [SINDIYAN].
Record-Breaking Excellence
On September 14, 2023, our plantation was officially recognized by the Malaysia Book of Records as the "Largest Musang King Durian Plantation in Malaysia."
We are currently developing an integrated agro-tourism project, transforming our plantation into an internationally renowned eco-destination that drives both environmental conservation and socio-economic growth.
Global Vision
Core Competitive Advantages
Leveraging the resources of the SHEECOM Group, Dong Hae Farmland fulfills a dual mission of Resource Integration and Brand Implementation:
Scale & Closed-Loop Operations
Resource Integration: We unify and manage multiple durian orchards, smallholdings, and farm resources within Jementah to achieve economies of scale.
Independent Ecosystem: We manage the entire lifecycle—from cultivation and processing to retail terminals—ensuring a seamless and controlled "farm-to-table" experience.
Professionalized Mondernization
By implementing the standardized processes of SHEECOM GROUP, we transform fragmented individual farming (orchards and local stalls) into high-value, competitive brand assets, leading the modernization of traditional agriculture.
Vertical Intergration & Control
Unlike conventional trading companies, we own our plantations. This allows us to master the supply chain from the source, ensuring direct access to premium Musang King and other high-end varieties while maintaining strict quality control at every stage.
Hometown Stewardship & Social Responsibility
Rooted in Jementah, we are committed to elevating local agricultural value. By addressing gaps in local accommodation and consumption, we aim to stimulate the local economy, create jobs, and fulfill our responsibility to the community that raised us.
Our Promise: With the integrity of our ancestors as our foundation and the Group's strength as our support, Dong Hae Farmland is dedicated to bringing the finest fruits of our land to the world stage.
Our Core Pillars
Quality
Implementing strict grading standards to ensure only the finest Musang King and tropical fruits reach our clients.
Heritage
Honoring our founder family’s "Dong Hae" hall title through honest business practices and long-term relationships.
Empowerment
Creating a sustainable business model that provides career opportunities and a platform for the next generation.
Innovation
Bridging traditional farming with modern technology to enhance the fruit consumption experience.
Why Jementah?
The Golden Soil: Our location in Jementah, Johor, is renowned for its unique soil composition and micro-climate, ideal for cultivating world-class Musang King.
Strategic Hub: As a local landmark, Dong Hae Farmland acts as a vital link between the fertile orchards of the region and the wider market in Malaysia and beyond.
Our Commitment to Excellence
Precision Sourcing
We source directly from managed orchards, ensuring a 24-hour farm-to-station turnaround for peak freshness.
Professional Grading
Every durian is hand-inspected for weight, aroma, and flesh consistency before being approved for wholesale or retail.
Modern Distribution
Utilizing standardized logistics to maintain the cold chain and integrity of our premium products.
The Ecosystem
Integrated Supply Chain:
We aren't just wholesalers; we are the foundation of an ecosystem. Dong Hae Farmland provides the premium raw materials for Fruithink, our retail lab that explores the future of fruit through gelato and high-end processing.
Contact
"The Heritage of Durian! The Heart of Jementah!"
Phone
hello@donghaefarmland.com
+60 116 798 9193
© 2026. All rights reserved. Green Life Farm Market Sdn Bhd.
Location
Lot 1670, Jalan Muar, Kampung Paya Jakas, 85200 Jementah, Johor Darul Ta'zim
Hours
9am - 6pm (Monday - Satursday)